Some examples are:
Marlboro used to be "Lady Marlboro". Once changed it has become an Icon
Commerce Bank -- Changed the industry by changing itself to be more like Burger King -- Anyway you want it at times convenient to you.
Retail has to innovate -- like Wawa
Collingswood was a dying town until the mayor brought in restaurants...
Big stores like Macy's are getting smaller and going to niche markets.
Advertising is changing..
TV Networks used to control the news. and media marketing. Now it is shifting to digital marketing over the internet.
No comments:
Post a Comment