Marketing - Joe Haro

Joe told us about Marketing, the definition, some examples and some stories of what is changing.

Some examples are:

Marlboro used to be "Lady Marlboro". Once changed it has become an Icon

Commerce Bank -- Changed the industry by changing itself to be more like Burger King -- Anyway you want it at times convenient to you.

Retail has to innovate -- like Wawa

Collingswood was a dying town until the mayor brought in restaurants...

Big stores like Macy's are getting smaller and going to niche markets.

Advertising is changing..
TV Networks used to control the news. and media marketing. Now it is shifting to digital marketing over the internet.

Spring Luncheon

This year's luncheon was a big hit. We had a great time and had a lot of members attending.

We were entertained by musicians from our high school.

We also had our awards for golf and the Bill Hitchings Award that went to Bill Brown

In addition to local dignitaries, the Fire Chief and Police Chief, we had for our speaker Maria Moffa.

Maria talked to us about things to do to be free of Stress, Worry and Tiredness. That is to find your Passion and Fulfill your Purpose.

1) Practice Gratitude. Start each day with a list of things for which you are grateful.
2) Be humble
3) Exercise and eat healthy - What you put in to your body affects your mind and your attitude.
4) Find a higher power - When you believe in a higher power you are more free.
5) What you think about, you bring about - It's all about intention.
6) Your first 10 seconds determine your day - plan your attitude first.
7) Pray and meditate - Take time to be quite, recharge and breathe.
8) Do something inspirational each day.
9) Do something crazy and fun - something new to tap into your craziness
10) Be of service to others - Volunteering keeps us young.

Eve Elliott on Voice Overs

Eve Elliott Spoke to us about her career doing voice overs. There are the voices we hear on everything from commercials to the voice on our GPS! She gave us a very informative and entertaining description of her job. We really didn't know how much voice overs are in our everyday life. 

She also told us the changes that have happened since everything has gone digital. Now there is no more splicing of tapes to re-record

Eve Elliott is a twenty-five year veteran of the voice-over industry. She holds a Bachelor of Fine Arts from Ohio State University and a Master of Fine Arts from California State University, Long Beach. Eve began her voice-over career in the Los Angeles market where she was represented by top talent agencies, Cunningham, Escott, & Dipene and Abrams Artists Agency.

She has worked with many of the top advertising agencies on national and regional campaigns and has been heard on hundreds of television and radio commercials as well as numerous narrations and infomercials throughout the country. In addition to her performing, Eve taught beginning, intermediate and advanced voice-over classes for Word of Mouth Productions. After fifteen years of working in the Los Angeles market, Eve and her family relocated to New Jersey. Since her arrival she has been working in the Philadelphia market and is considered to be on the short list of top talent. 

Hear some of her work at http://letevetemptyou.com/

Bowling On Fridays @ Laurel Lanes

Every Friday morning, our Bowlers meet at Laurel Lanes for games, coffee, danish and some times famous personalities...

These guys look liek 'ringers' for the lefty's team...

Feed My Starving Children Food Packing Event

Members of the 65 Club participated in the Feed My Starving Children Event in Haddonfield.

From its beginnings, Feed My Starving Children (FMSC) has worked to develop a food mixture that would be easy and safe to transport, simple to make with only boiling water, and culturally acceptable worldwide.
With the input of scientists from major food companies in the Twin Cities area—including Cargill and General Mills—FMSC developed MannaPackRice, a formula consisting of:
   1.   Rice, the most widely accepted grain around the world.
   2.   Extruded soy nuggets, providing maximum protein at lowest cost.
   3.   Vitamins, minerals and a vegetarian flavoring to give growing children the critical nutritional elements they need.
   4.   Dehydrated vegetables for flavor and nutrition.
Packaged in small pouches, this easy-to-prepare food blend has won rave reviews all over the world. While the formula was designed to save the lives of severely malnourished and starving children, the ingredients also improve the health, growth and physical well-being of children who are no longer in immediate danger of starvation. A team of food scientists continues to monitor the FMSC formula to ensure that it meets nutritional needs of the world’s hungry children.
A single bag of food—which provides highly nutritious meals for six children—costs around $1.32 to produce, and FMSC devotes more than 90 percent of total donations to feeding kids

Feed My Starving Children's food formula is designed to meet the needs of severely malnourished children.

We had a great time assembling the food pack along with many other area residents. The work was not hard and the teams work in shifts. Our team had the 10:30 to noon shift. Our shift did 278 cartons. Each carton holds 36 packs. each pack can feed 6 children. What a wonderful feeling to have had that type of an impact!!!

                                                 

Senior Benefits in Camden County

Jamie DiFrancesco who works at the Camden County Division of Senior and Disabled Office in Blackwood, Told us about services that are available to seniors. 

Bill Brown Gets the award for sign up of the most new members in one year,

Trip to Revel Casino, Atlantic City

A group of lucky people joined together for a trip to the Revel Casino for some opportunities for increasing their wealth, having a nice meal and enjoying a good performance.

It started with Bingo on the way down.. Bill Brown called the numbers and winners picked up $5..

Once at the Revel, we received our $10 for Play, our Show Tickets and our $20 Food Vouchers. Then it was off for our day.

We all had a great time at the meal and then off to the Show.

A Grand Time Was Had By All.....

When's the Next Trip, Bill???